River Training Academy — Sales, from the beginning

Everyone good at selling started before they were.

A live, tutor-led course for people who are new to sales or switching into it. No company footing the bill, no jargon, no assumed experience — just the fundamentals, taught properly, over three days.

3 daysConsecutive, not spread out
9 hoursTotal live tuition
10–15People per cohort
WeeklyNew cohort every week
Source

Where every seller starts

This course was built for people standing where you're standing — not for teams sent by an employer, and not for people who already sell for a living.

i.

New to sales entirely

Your first sales role, your first pitch, your first quota. You want the fundamentals before you're thrown into a live conversation.

ii.

Switching into sales

You've worked in something else and you're moving across. You need the vocabulary and the mindset, fast.

iii.

Paying your own way

This isn't a corporate training budget line. You're investing in this yourself, on your own time, for your own reasons.

Current

Three days, in order, back to back

Run on consecutive days, not spread over weeks — the ideas build on each other while they're still fresh.

Day oneFoundations

What selling actually is

The shape of a sales conversation, and the mindset shift from convincing someone to understanding them. This is the ground everything else stands on.

Day twoPsychology

Why people actually buy

Reading objections as information instead of obstacles, and building trust with a stranger inside the first few minutes.

Day threeApproach

Putting it together

Live practice pitches with feedback in the room, so you leave with a process you can repeat — not just notes you'll forget.

9 hours total — 3 hours a day, three days running.
Confluence

Live, small, and online — for now

Where the course itself and how it's delivered meet in the middle.

Genuinely live

Delivered online in real time, tutor-style — questions, back-and-forth, and correction as you go. Not a recorded webinar.

Capped at 10–15 people

Small enough that everyone gets seen and gets to practice out loud, not just watch.

A new cohort every week

Consecutive-day cohorts run weekly, so you're never waiting long for the next start date.

Where it's headed

Online first. As the academy grows, in-person sessions and additional qualified trainers join the roster.

10–15

Seats per cohort. Kept deliberately small so the course stays a conversation, not a lecture.

Live online cohort
Delta

Founding cohort pricing

Where the course reaches you.

Launch price
R900 per person
R100 / hour · 9 hours total

This is a founding-cohort price, held deliberately low for the earliest intakes in exchange for honest feedback while the course is being proven. Pricing rises as the track record grows — so the earlier cohorts are the best value this course will ever be.

Start at the source. See where it takes you.

Three days, one small group, and a process you'll actually use.

Join the next cohort